Feedburner offers another way to manage feeds and interact with your visitors. Its convenience increases the chances of converting your visitors into loyal readers, which can help you in getting organic links.
The image below shows how feeds are managed WITH and WITHOUT Feedburner, along with its features and capabilities:
Users subscribing to your RSS feeds basically undergo three major processes. The first one sees them landing on your website posts and reading content. Once they decide to subscribe to your content, they will click the RSS subscribe buttons. Both are available with and without Feedburner (for example, you can see RSS subscribe buttons in the default WordPress installation).
However, full RSS functionality means that, aside from just having your site display only an RSS button (using the default RSS), Feedburner lets you customize it and even allows users to subscribe via email address.
This means that they can receive updated feeds by email. This is free; you will never have to worry about setting up a newsletter, which is costly, complex and takes a lot of time to manage.
The Feedburner email subscription service offers a powerful way users can subscribe to content and receive it in their email in box. By statistics alone, it is possible to have a large percentage of users prefer to subscribe via email rather than use RSS readers.
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